Updated on January 29, 2015
Today Hyatt announced their new “lifestyle” brand Hyatt Centric which will lauch with 15 hotels this summer. This is meant to be a cool brand for the “modern explorer.”
It has not been explained yet how these will differ from the Andaz brand which seems to be their current modern/cool vibe hotel, but I’m sure this will be explained before the summer. Below is a screen shot of the locations that are slated to open about 6 months from now.
When I saw this announcement I immediately wondered whether these would be brand new hotels or a combination of converting new properties which had been purchased and rebranding current Hyatt hotels. Since I had not heard anything about this I could not imagine these would all be new constructions in these major cities.
One thing that I immediately noticed on the website were pictures of a hotel I recently wrote a review on.
Above are screen shots from the new Hyatt Centric site and below you can see my pictures from the Hyatt Paris Madeleine.
So is Hyatt Paris Madeleine becoming one of the new Hyatt Centric Hotels? I guess only time will tell, but with 2 of the 7 pictures under the “Welcome” section occupied by this hotel I think there is a very high probability.
What other locations might be rebranded? Do you recognize any candidates on the site?